Geo Targeting

Employer Targeting: recruitment with Geo Targeting

With PM Forum’s Employer Targeting Digital Ad Technology it becomes possible to efficiently target potential candidates working for competitors or similar companies. By creating a digital audience based on movement in the physical world, GeoTargeting allows you to target your competitors’ talent

By creating a digital audience based on movement in the physical world, GeoTargeting
allows you to target your competitors’ talent.

  • Target an audience with intelligent display ads
  • Target individuals working for particular companies
  • Target academic institutions
  • Target trade events
  • Continue to serve messages to the audience for 28 days

How it works

  • Mobile user enters GeoTargeted area
  • Mobile identified via ‘location services’
  • Adset push for the next 28 days whilst user is within and outside fence
  • Customize messaging
  • Ability to capture relevant data around ad delivery and engagement

Geo Targeting

  • We set-up campaigns by scraping the locations of multiple companies
  • Automatically create a Geo Target around each location
  • Target those individuals who enter those areas with targeted messages

Ad creation & Delivery

We create ads in every shape automatically, so your ads run seamlessly on every device, this ensures the most efficient media buying and customer experience. We dynamically create ads based on job inventory, plug-in to all major ad networks and optimise ad delivery across networks for best results and roi

Layered keyword targeting

Having created an audience to target, it then becomes possible to refine targeting through keyword activity to only target those people within your audience who have searched for specific terms. e.g. engineering jobs in bristol, picu, c++…..

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