Ideas | People | Trust
We’re BDO. An accountancy and business advisory firm, providing the advice and solutions businesses need to navigate today’s changing world.
We’ll broaden your horizons
Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. Youll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.
We’ll help you succeed
We are looking for an experienced business development manager who will help the Scotland region achieve their ambitious growth targets. You will be directly responsible to shape, drive and implement business development and marketing activity.
Understanding the local market is key to help realise these through the development of appropriate marketing and pursuit plans and subsequently manage the sales pipeline. You will influence senior stakeholders in the process and work in a collaborative way with central, and regional marketing and business development colleagues to implement best practice and campaigns. Key responsibilities will include:
Client facing & sales elements
Act as an ambassador of BDO in the local market
Identify new work opportunities for BDO through networking and face to face meetings with local businesses and desk research
Leverage local and national campaigns to build relationships with quality businesses that fit with our regional growth strategy
Build and maintain relationships with local referrers
Revenue conversion & Bid
Provide bid support and challenge to internal teams throughout the bid cycle, ensuring we maximise win rates through the use of our best practice tools and are qualified appropriately
Effectively manage multiple bids concurrently at busy periods
Challenge the norm and create engaging bid proposals
Constantly review and improve sales/pursuit processes and bid documentation.
Client listening and account management
Ensure client feedback is gathered using firm-wide mechanisms for doing so, acting on isolated and trend issues ensuring there is an agreed plan for resolution
Have the ability and manner to conduct client care interviews as appropriate
Have a detailed understanding of key client accounts and work with local stakeholders to ensure proactive strategies are in place to grow/retain work
Oversight of all local marketing activity to ensure it is aligned to and supports the local strategy
Understand and leverage national marketing campaigns in local marketplace
Liaise with regional MSC colleagues to share ideas and mitigate duplication of effort
PR & Profile
Create and distribute PR to help build BDO profile locally including forming relationships with local journalists
Reuse relevant central releases to secure coverage
When you join us, we’ll make your growth our priority. If you can demonstrate the following skills, we can help you go far. We’re looking for someone with:
A strong understanding / experience in professional services preferred ideally in accountancy
Some field sales experience desirable
Experience of bid management and production
A professional qualification or can demonstrate commitment to ongoing learning
Good writing and communication skills
Ability to work independently and have excellent project management and communication skills with some experience in event management
A strong understanding of matrix-based organisations with complex service offerings to effectively develop and execute an overall business development strategy
Strong knowledge of local economy and drivers for change
Ability to challenge and influence senior stakeholders and drive projects, campaigns and events with an eye for quality/detail
Experience across all online and offline channels and ability to determine most appropriate for any given campaign to maximise ROI
Actively manage data quality and be willing to play an integral role in driving the use of our new CRM system
We’re in it together
At BDO, we believe that when our people feel valued and rewarded, their potential is unlimited. We offer highly competitive starting salaries and review renumeration packages regularly to ensure that our pay always positively reflects performance. As well offering support with tuition and professional qualifications, we also provide the following benefits, as standard:
28 days’ holiday;
6% Cash allowance
access to a personal pension scheme, with matched employer contributions;
life assurance cover;
and income protection insurance.
That’s not all. We understand that everyone is different so, we offer a range of voluntary benefits to suit every lifestyle. Our flexible benefits platform, Flexcel, means our people can choose from a range of tax efficient options to design a benefit package that best suits them. Through Flexcel, they can:
buy up to ten days’ extra holiday;
add on private medical, personal accident, dental insurance or travel insurance;
enrol in our Bike to Work scheme;
enjoy discounts off cinemas, dining, and gyms;
receive an interest free season ticket loan or interest free graduate loan;
access childcare vouchers;
take an online health assessment and utilise our employee assistance programme.
We’re looking forward to the future
At BDO, we’re big enough to make the difference and collaborative enough to never lose sight of where we’re going. We know that it’s our people that make our success possible. Across our 17 UK locations, more than 6,000 of them work together to provide tax, audit, assurance and a range of advisory services that help our clients achieve their ambitious goals. Together, they’re fuelling Britain’s economic engine. Behind every complex client challenge and every untapped innovation, they’re there: ensuring we continue to find the right combination of global reach, integrity and expertise. That’s why we’re always looking for ways to invest in our people. That means providing them with an environment where they can grow, learn, laugh and feel respected, at all times.
Are you ready to join them?