Overview

LocationFlexible with some travel to London required. 40-60% of time to be spent in a PwC office

The role 

The business development capability brings together pipeline management, sales campaigning and market activation specialists to support PwC’s go to market strategy. Specialists in market activation harness market and client based insight to develop go to market strategies, create value propositions and leverage channels to market across the firm. Collaborating with campaigns and pipeline management specialist colleagues, they design and execute strategic campaign activities and manage the effective conversion of the pipeline.

The Growth Accelerator Programme is one of the key investment areas in PwC’s go to market strategy, representing the service areas with the most significant growth potential in the next three years. This role will work across a number of related Growth Accelerators to support the development and execution of sales strategies to support their growth.

The role will drive connectivity between Lines of Service, and through sectors and regional markets, role modelling bringing the best of the firm to our clients across a broad range of issues, propositions and solutions.  It requires strategic thinking, and an ability to turn strategy into execution, working with a variety of stakeholders to drive effective market activation and realise the sales ambition of the growth accelerator.

This role will be responsible for a range of deliverables that include:

  • Creating and executing the go to market strategy, with detailed planning for each Growth accelerator, including identifying the critical factors for success, milestones and KPIs.

  • Provide continual analysis of market trends (internal and external) to ensure strategy is reflective of current dynamics.

  • Creating awareness and focus around the core objectives of the growth accelerator strategy, including bringing the right people together around relevant campaigns to ensure momentum and progress.

  • Leveraging industry and client based insights to generate powerful collateral and material which enables our people to have meaningful client conversations, such as conversation starters, and hot topics by sector.

  • Work alongside campaign colleagues to support arrowhead and value proposition development that support client conversations and around the target client list creation with the target client blueprint in mind.

  • Leading on wider asset creation to support ongoing material relevance and market penetration.

  • Role model key business development behaviour, including promoting cross line of service collaboration, bringing the best of the firm to each client.

  • Create effective collaboration with marketing to ensure timely activation of relevant marketing assets or other activations / events.

  • Create process and governance around salesforce, including appropriate use of protocols and tagging to enable effective sales reporting and management.

  • Interpretation of the Growth Accelerator business dynamics data to inform knowledge around broader Growth Accelerator performance and to support any wider initiatives or interventions.

  • Create partnership with the client feedback team to create insight by Growth Accelerator to build understanding around stakeholder buying trends.

Skills and experience required

  • Demonstrated experience in a business development role within PwC, or in other service-focused organisations. Experience of Professional Services would be preferable albeit not essential.

  • Experience of working with Salesforce is preferential, and an understanding of the core components of pipeline management is valuable.

  • An understanding of an Industry sector or client facing experience  is preferred but not essential

  • A passion for providing market leading insight is crucial.

  • Strong experience of developing and managing relationships with key decision makers and stakeholders.

  • Ability to translate key client issues into a possible sales campaign blueprint and provide momentum around campaign delivery is key.

  • Evidence of working as part of a wider sales or  business development function towards a set of common objectives.

  • Strong business and commercial acumen allowing you to analyse and interpret data, whilst being able to create meaningful business messages.

  • Strong understanding of the sales cycle and the required components to promote and drive a successful opportunity.

  • Agility and flexibility to meet the changing needs of the Leader of Industry and wider  Industry market dynamics.

About the team

This role sits within the Sales capability, part of Sales & Marketing, PwC’s centralised support function, and covers all aspects of professional services marketing, sales support and business development. We work together with the Clients and Markets Executive to build and sustain competitive advantage. We execute our go-to-market strategy using our expertise, talent and assets to drive commercial outcomes, for us and our clients. The Sales capability operates with a culture focused on client-centricity and our clients issues, ensuring we are operating with a commercial mindset and a consistent level of quality and excellence in all we do. We work together to ensure these attributes are present in all activities and interactions, every day.

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Application support
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