Overview

Job description

This role would suit a senior, results-driven, strategic marketer with experience in developing client-centric growth marketing strategies. Strong stakeholder and team management skills and the ability to lead campaign delivery to impactful outcomes are essential attributes.

Responsibilities

Strategy

  • Work alongside the business to develop a clear strategic direction, an actionable ‘go-to-market strategy and campaign plan for the Consumer sector
  • Develop an integrated approach across Sales & Marketing to align services, messages and sales opportunities across Priority Sector and Capability areas
  • Lead the Consumer marketing strategy to drive brand awareness and engagement; contribute to every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
  • Be able to demonstrate and measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm’s business growth agenda
  • Drive a data led approach to champion digital and use of CRM with the marketing team and across the business

Team Leadership

  • Real interest in the line management and performance responsibility for the Consumer and Priority Sector marketing team, actively contributing to a learning and development agenda
  • Directly lead and oversee the Consumer and Priority Sector campaign delivery team
  • Support the Head of Marketing in leading, motivating, and developing the broader strategic team of Priority Sector marketers

Collaboration

  • Build strong relationships with key stakeholders and the business development teams across Priority Sector and Capability areas
  • Drive interaction with other teams across Sales & Marketing to deliver a connected one team culture
  • Drive very close working relationships with Corporate Affairs and Internal Communications
  • Ensure there is total synchrony with KGS Marketing (offshore) to deliver one integrated Sales & Marketing team
  • Actively participate and have a voice in the leadership team for Sales & Marketing
  • Champion the KPMG brand and purpose across our marketing team and our business to make sure that we stand out from the crowd
  • Role model our marketing capability to ensure best practice across the firm

Overall Management

  • Responsible for the Consumer sector marketing strategy, plan, resources, and budget
  • Accountable for the broader Priority Sectors marketing strategy, plan, resources, and budget

 

Knowledge, Skills & Experience:

  • Experience working or consulting in Consumer sectors preferred, but not required
  • A senior strategic marketing professional with extensive marketing and ideally sales experience who wants to make a difference
  • Brings a strong commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
  • Delivered high performing end to end brand, lead generation and sales campaigns – from click to client
  • Proven, inspirational team leader and intuitive manager – creating a collaborative, high performing team virtually, across the country and offshore
  • Future focused – proactive and always one step ahead of the curve – and the ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
  • Experience in developing value propositions for services and market-defining marketing campaigns, as well as effectively managing associated budgets
  • Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
  • Extensive industry knowledge – with the ability to develop strong internal and external networks
  • Proactive, high energy person who brings a positive influence on others
  • Credible and influential profile to challenge and manage senior stakeholders
  • Strong analytical ability to review data, content, market trends, insights
  • Exceptional spoken and written communication skills – with the ability to flex personal style to engage every audience
  • Experience working in a professional services environment would be a distinct advantage
  • Outstanding project management skills, with the ability to get buy-in and support for projects from a diverse set of stakeholders
  • Equally has an eye for the fine detail
  • Experience managing, negotiating with sophisticated third-party organisations
  • Brings a real sense of fun and energy to the role

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