Job description

Role type: Full time, 1 year FTC (Mat cover)

Location: Reading, other UK office locations considered / flexible working.

Grade: B1 – Senior Manager



KPMG is part of a global network of firms that offers Audit, Tax & Pensions, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients’ most critical challenges. With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.



We have a role for a Senior Manager to lead the marketing strategy, campaign planning and activation for the Financial Services sector. The individual will also collaborate closely with senior marketing peers across the rest of the priority areas, including capabilities, firm-wide, brand and digital as part of the wider senior marketing leadership team. 

This role would suit a senior, results-driven, strategic marketer with experience in developing client-centric growth marketing strategies. Strong stakeholder and team management skills and the ability to lead campaign delivery to impactful outcomes are essential attributes.


Reporting to: Senior Manager, Consumer & Priority Sector Marketing Lead



  • Work alongside the business to develop a clear strategic direction, an actionable ‘go-to-market strategy and campaign plan for the Financial Services sector
  • Lead the Financial Services marketing strategy to drive brand awareness and engagement; contribute to every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
  • Be able to demonstrate and measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm’s business growth agenda
  • Drive a data led approach to champion digital and use of CRM with the marketing team and across the business

Team Leadership

  • Real interest in the line management and performance responsibility for the Financial Services marketing team, actively contributing to a learning and development agenda
  • Directly lead and oversee the Financial Services campaign delivery team


  • Build strong relationships with key stakeholders and the business development teams across Priority Sector and Capability areas
  • Drive interaction with other teams across Sales & Marketing to deliver a connected one team culture
  • Drive very close working relationships with Corporate Affairs and Internal Communications
  • Ensure there is total synchrony with KGS Marketing (offshore) to deliver one integrated Sales & Marketing team
  • Actively participate and have a voice in the leadership team for Sales & Marketing
  • Champion the KPMG brand and purpose across our marketing team and our business to make sure that we stand out from the crowd
  • Role model our marketing capability to ensure best practice across the firm

Overall Management

  • Responsible for the Financial Services marketing strategy, plan, resources, and budget

Knowledge, Skills & Experience Required

  • Experience working or consulting in Financial Services sector preferred, but not required
  • A senior strategic marketing professional with extensive marketing and ideally sales experience who wants to make a difference
  • Brings a strong commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
  • Delivered high performing end to end brand, lead generation and sales campaigns – from click to client
  • Proven, inspirational team leader and intuitive manager – creating a collaborative, high performing team virtually, across the country and offshore
  • Future focused – proactive and always one step ahead of the curve – and the ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
  • Experience in developing value propositions for services and market-defining marketing campaigns, as well as effectively managing associated budgets
  • Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
  • Extensive industry knowledge – with the ability to develop strong internal and external networks
  • Proactive, high energy person who brings a positive influence on others
  • Credible and influential profile to challenge and manage senior stakeholders
  • Strong analytical ability to review data, content, market trends, insights
  • Exceptional spoken and written communication skills – with the ability to flex personal style to engage every audience
  • Experience working in a professional services environment would be a distinct advantage
  • Outstanding project management skills, with the ability to get buy-in and support for projects from a diverse set of stakeholders
  • Equally has an eye for the fine detail
  • Experience managing, negotiating with sophisticated third-party organisations
  • Brings a real sense of fun and energy to the role

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