Sales & Marketing is a centralised function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:

  • We innovate every day

  • We are inclusive by default

  • We deliver commercial impact with purpose

  • We tell stories that inspire

About the role

We need a senior strategic marketer to join our Alliances team, reporting to the Alliances Head of Marketing. This role will interlock with the various LoS Marketing Heads, as well as Delivery Hub and Capability teams.  They will be responsible for overseeing development and delivery of marketing activity across all Alliances, in conjunction with our Marketing capability teams (who have expertise in Campaign Management, Digital Marketing, Brand and Content & Thought Leadership). They will also work closely with sales counterparts and other business aligned marketing teams across Sales and Marketing.

The role will require somebody to be confident with marketing strategy development and planning, understanding data and insight, audience segmentation, customer journey mapping, channel and content management, analytics and ROI measurement. 

The jobholder will:

  • Provide expert advice to key stakeholders on marketing strategy and planning and is accountable for ensuring that quality and brand standards are exceeded

  • Bring the client perspective and deliver the best of PwC to our key audiences through our go to market activity

  • Ensure that activity is in line with buyer needs, co-ordinated across the business and converted to opportunities for value conversations

  • Manage and collaborate effectively with teams of marketing professionals at all grades, who are assigned to deliver marketing activity and campaigns

  • Be accountable for, and have oversight of, the marketing activity and campaign budget to ensure all time and costs are directed in the most effective way

  • Ensure that marketing activity and campaigns are continuously improved and experience, information and knowledge are shared to build on our marketing capability building across Sales and Marketing

  • Seek new ways of discovering fresh insight and new channels to market, to better engage with our audiences

  • Define short and long-term ROI measures and take responsibility for evaluation and reporting on ROI on all activity

  • Work effectively with other parts of Sales and Marketing – especially Business Development, Client Relationship Programmes and the firm’s Communications teams; and

  • Support the Head of Alliances Marketing to establish a high performing marketing team

Who we're looking for:

The jobholder must possess excellent influencing and communication skills to have impact with senior stakeholders, as well as demonstrating a thorough understanding of the firms’ commercial and strategic business drivers.

A proven track record of developing marketing strategies and plans and delivering impactful, integrated marketing campaigns is essential. The successful candidate must be able to communicate key business messages to target audiences, through a range of platforms and channels. Experience of digital marketing and automation would be an advantage.

Excellent project management skills are a must, as is a proven track record in content development and multi-channel marketing techniques. The successful candidate will also have excellent facilitation skills to uncover fresh ideas and to shape campaigns. 

The candidate must have strong analytical ability, and experience of capturing, analysing and delivering recommendations based on ROI data. 


Skills & Experience Required

  • A proven track record in the creation of B2B or B2C multi-channel marketing campaigns that have delivered commercial value (ideally as part of a Tech Alliances program)

  • Excellent communication skills to lead a multidisciplinary team and agencies to deliver to campaign briefs

  • Experience of working in complex, matrix organisations would be helpful, along with evidence of managing varied stakeholder groups

  • Ability to motivate and inspire teams through change and ambiguity

  • A sound business and commercial understanding as well as being risk aware

  • Strong influencing, negotiating and facilitation skills.

  • A mind-set which demonstrates a comfort with testing, learning and optimising

  • A creative and innovative eye

  • Strong people management and coaching skills

  • An eye for emerging trends and a curious mind

Our people need to demonstrate a defined set of core skills and behaviours.  We refer to these as our global core competencies.  They're integral to who we are as a firm and form the basis of our people appraisal process.   We will also assess you against them within our recruitment process to benchmark your own skills and behaviours.  We recommend you visit the below web page to find out more about our global core competencies and to consider how your own experiences will align against them.  This will help you through the recruitment process with us. 


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