Overview

About us

Sales & Marketing is a centralised function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:
We innovate every day
We are inclusive by default
We deliver commercial impact with purpose
We tell stories that inspire

About the role

We need a senior marketer to join our Alliances team, reporting to the Alliances Head of Marketing. 
The role will be responsible for overseeing development and delivery of marketing activity for our Salesforce Alliance, in conjunction with our Marketing capability teams (who have expertise in Campaign Management, Digital Marketing, Brand and Content & Thought Leadership). They will also work closely with sales counterparts and other business aligned marketing teams across Sales and Marketing.
The role requires somebody with strong stakeholder management who is confident with marketing campaign development and planning, understanding data and insight, audience segmentation, customer journey mapping, channel and content management, analytics, linking to sales teams and ROI measurement.
The jobholder will:

  • provide expert advice to key stakeholders on marketing campaigns and delivery for our Salesforce alliance business, and is accountable for ensuring that quality and brand standards are exceeded

  • bring the client perspective and deliver the best of PwC to our key audiences through our go to market activity

  • ensure that activity is in line with buyer needs, co-ordinated across the business and converted to opportunities for value conversations

  • manage and collaborate effectively with teams of marketing professionals at all grades, who are assigned to deliver marketing activity and campaigns;

  • be accountable for, and have oversight of, the marketing activity and campaign budget to ensure all time and costs are directed in the most effective way

  • ensure that marketing activity and campaigns are continuously improved and experience, information and knowledge are shared to build on our marketing capability building across Sales and Marketing

  • seek new ways of discovering fresh insight and new channels to market, to better engage with our audiences and drive growth

  • define short and long-term ROI measures and take responsibility for evaluation and reporting on ROI on all activity

  • work effectively with other parts of Sales and Marketing – especially Business Development, Client Relationship Programmes and the firm’s Communications teams; and

  • support the Head of Alliances Marketing to establish a high performing marketing team

Who we're looking for:

The successful candidate will:

  • have excellent influencing and communication skills to have impact with senior stakeholders, as well as demonstrating a thorough understanding of the firms’ commercial and strategic business drivers.

  • have a proven track record of delivering marketing campaigns and plans and delivering impactful, integrated marketing campaigns is essential.  be able to communicate key business messages to target audiences, through a range of platforms and channels. Experience of digital marketing and automation would be an advantage.

  • possess excellent project management skills are a must, as is a proven track record in content development and multi-channel marketing techniques. The successful candidate will also have excellent facilitation skills to uncover fresh ideas and to shape campaigns 

  • will have strong analytical ability, and experience of capturing, analysing and delivering recommendations based on ROI data

We are looking for an experienced senior level marketer who is used to juggling lots of moving parts and high performing teams delivering impactful marketing activity/campaigns to time and to budget.

Not the role for you?
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The skills we look for
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Our commitment to you
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Application support
If you’re a person with a disability, if you’re neurodivergent, or if you have a condition that you believe may affect your performance during our selection process, we’ll be happy to make reasonable adjustments to our processes for you. Learn more.