Sales & Marketing is a centralised function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm’s market strategy and in particular to ensure:
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We deliver commercial impact with purpose
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About the role
We need a senior marketer to join our Alliances team, reporting to the Alliances Head of Marketing.
The role will be responsible for overseeing development and delivery of marketing activity for our Salesforce Alliance, in conjunction with our Marketing capability teams (who have expertise in Campaign Management, Digital Marketing, Brand and Content & Thought Leadership). They will also work closely with sales counterparts and other business aligned marketing teams across Sales and Marketing.
The role requires somebody with strong stakeholder management who is confident with marketing campaign development and planning, understanding data and insight, audience segmentation, customer journey mapping, channel and content management, analytics, linking to sales teams and ROI measurement.
The jobholder will:
provide expert advice to key stakeholders on marketing campaigns and delivery for our Salesforce alliance business, and is accountable for ensuring that quality and brand standards are exceeded
bring the client perspective and deliver the best of PwC to our key audiences through our go to market activity
ensure that activity is in line with buyer needs, co-ordinated across the business and converted to opportunities for value conversations
manage and collaborate effectively with teams of marketing professionals at all grades, who are assigned to deliver marketing activity and campaigns;
be accountable for, and have oversight of, the marketing activity and campaign budget to ensure all time and costs are directed in the most effective way
ensure that marketing activity and campaigns are continuously improved and experience, information and knowledge are shared to build on our marketing capability building across Sales and Marketing
seek new ways of discovering fresh insight and new channels to market, to better engage with our audiences and drive growth
define short and long-term ROI measures and take responsibility for evaluation and reporting on ROI on all activity
work effectively with other parts of Sales and Marketing – especially Business Development, Client Relationship Programmes and the firm’s Communications teams; and
support the Head of Alliances Marketing to establish a high performing marketing team
Who we're looking for:
The successful candidate will:
have excellent influencing and communication skills to have impact with senior stakeholders, as well as demonstrating a thorough understanding of the firms’ commercial and strategic business drivers.
have a proven track record of delivering marketing campaigns and plans and delivering impactful, integrated marketing campaigns is essential. be able to communicate key business messages to target audiences, through a range of platforms and channels. Experience of digital marketing and automation would be an advantage.
possess excellent project management skills are a must, as is a proven track record in content development and multi-channel marketing techniques. The successful candidate will also have excellent facilitation skills to uncover fresh ideas and to shape campaigns
will have strong analytical ability, and experience of capturing, analysing and delivering recommendations based on ROI data
We are looking for an experienced senior level marketer who is used to juggling lots of moving parts and high performing teams delivering impactful marketing activity/campaigns to time and to budget.
Not the role for you?
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The skills we look for
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